about us

Board of directors

Chris Newlands, CEO & Founder

Chris Newlands

CEO & Founder, UK

Chris is one of Scotland’s most connected entrepreneurs in the travel and technology landscape. After serving in the Royal Navy, he carved out a career in Financial Services  and spent more than 30 years as a Chartered  Financial Planner before launching tripsology and spelfie. Chris is a member of the Institute of Directors and a Presidents 1783 Network member (Glasgow Chamber of Commerce).

Graham Norton-Standen

Chairman, London UK

Former CEO of Gartner International, Graham has served as Chairman, senior board member or advisor to a variety of organisations globally which include British Telecom (BT), Cable & Wireless, Deutsche Bank, Hewlett Packard, P7O, Reuters, Tata Group and Unisys, to name a few.

David Kaye

Company Secretary, UK

David is a Partner with Harper Macleod LLP and head of the Retail & Franchising Team. Additionally, he is very involved in corporate governance and has an extensive portfolio of Board appointments, having spent a significant part of his career acting as Company Secretary and/or Non-Executive Director to a large number of high profile businesses.

​“spelfie takes social media marketing into a different stratosphere.”

Steven Mail

Non Executive Director, USA

Steven is an investor, advisor, former CEO and Global Macro Hedge Fund Manager. He managed two of Europe’s largest Global Macro Hedge Funds, both of which were listed on the Irish Stock Exchange. Since 2012, Steven has been advising and investing in unlisted technology companies and in 2014 was appointed as a Global Scot Business Ambassador by the Scottish First Minister. Steven is also a selection panellist and mentor with Endeavor, the world’s leading network for scaling entrepreneurs.

Advisory board & team

Eric Orme

Director of World Wide Live Events Product & Engineering – Amazon Prime Video

Eric is an established product and technology leader in the media industry. Currently leading world wide live events for Amazon Prime Video, Eric has worked in a variety of technology companies and start-ups over the past 19 years.

“Spelfie is able to preserve those hard to capture moments in a completely new and unique way that wasn’t possible until now.”

Dr Chris Arnold

Former Creative Director – Saatchi & Saatchi

Chris specialises in advertising and brand marketing and was previously a Creative Director at Saatchi & Saatchi. He currently works for Creative Orchestra (a creative advertising and brand management agency) in London.

Joe Little

Former Technology Principal & CTO, Digital Technology Innovation – British Petroleum.

Joe’s experience in leading BP’s Digital Innovation Organisation, helps him identify potentially highly disruptive technologies, solving business problems with real, innovative, digital solutions. Key-note speaker, author, and former chair of the London Technology Fund.

Linda McCutcheon

Former President – Time Inc New Media

Linda is an executive who helped lead the print media industry into the digital age through the migration of content to online channels and platforms. She has an extensive background in market and media research and has been a steward of brands suc as Time, The Economist, Business Week, and Money as well as their digital sites. Linda keeps a keen focus on emerging technologies.

“This is the biggest thing in digital advertising I’ve seen in 10 years!”

Gordon Bain

Technical Director

Gordon is a qualified Agile Project Manager and Technical Program Director with a strong history delivering large scale corporate projects for both Public and Private sector organisations.

Gordon’s background includes working for several Global Fortune 500 companies in addition to setting up a number of his own successful projects.

Angus McGuire

In-house Legal Counsel

Angus is a highly focused and experienced commercial lawyer who deals with the many complex requirements required to meet the legal regulations involved in running a public facing SME.

Prior to joining the team, Angus spent his career in private practice where he had a particular interest in growing SME’s and early-stage investment.

Craig Alexander Rattray

Chief Financial Officer

Craig is a highly-skilled Scottish Chartered Accountant and Finance Director / CFO with over two decades of experience in developing strategy, raising finance and providing full strategic financial management.

Craig brings comprehensive insight and skill to company development, financial management and major bottom-line results.